Atualizando

• a ruptura do paradigma se tornou, hoje em dia, a mídia social da internet
• Cluetrain não revelou uma nova ordem mundial, nem criou hordas de seguidores. Simplesmente, revelou que as linhas entre as comunidades, cidadania, usuário e conversações começavam a esfumaçar. Pessoas estão começando a preceber que não precisam pedir permissão para partcipar.

Cluetrain revealed to a lot of people the paradigm shift that has become today’s social media Internet. Today the book is being trashed a bit by critics who see the notion of the ‘amateur internet’ as dangerous, short sided and doomed. Even going as far to predict social media will lead our society down a path to destruction. They argue that blurring the lines between the personal and the social has created a sort of huckster cult, which needs - almost demands - its members uncover their subconscious id in a raw exchange of energy and exuberance. A world relegated to PR feel good phrases and social expression; devoid of ethics or morals. (...) Cluetrain didn’t reveal a new world order and create marching orders for the masses to follow. It simply revealed that the lines between community, citizenship, the customer and conversations were starting to blur. People were starting to realize they didn’t need to seek permission to participate. I don’t recall there being a secret handshake or anything; just honest attempts to show that people were seeking a way to connect, learn, debate and communicate.